Work · Accounting firm
Kamelota: from ~700 to ~16,000 followers by answering tax questions
How an accounting firm became the place people go for answers, and why some videos reach more than 100,000 viewers.
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A good firm that nobody saw
Kamelota had about 700 followers on Facebook and Instagram, and nothing anywhere else. Meanwhile its accountants answered clients' questions about benefits, taxes, employment contracts and payments every day.
We saw that these answers were the most valuable thing the firm had. Nobody had simply filmed them.
What we did
Question, answer, next question
We film on site
The accountants answer on camera in their own office. We prepare the questions.
One answer, one video
A short video with a clear answer. No complicated jargon.
A comment becomes a video
If a follower asks in the comments, we reply with a new video. That is how the most popular video, with 163,200 views, was made.
All channels
Facebook and Instagram, plus TikTok, Threads and LinkedIn, built from zero.
Video
Two of the most popular
TikTok
What to write in the payment reference
163,200 views2,862 shares1,360 saves
Original on TikTok →TikTok
How to check your employment record
119,200 views1,790 shares1,522 saves
Original on TikTok →Why it works
People share an answer that helps them. That is how the video reaches people who don't know Kamelota yet.
Together the two videos have more than 4,600 shares. Every share is a recommendation from a friend.
Numbers from TikTok statistics. Data as of 31 October 2026.
Result
What it gave the firm
New clients come from the content. We have worked together for more than 2 years. Most important: the knowledge the firm already had now works for marketing too.
The lesson for your company
Your clients' questions are your best content
If clients keep asking you the same thing, thousands of people who don't know you yet have the same question. Answer first and more clearly, and they will choose you.
No obligation
Book a free call for your company
We'll get back to you within 2 working days. In the consultation you get:
- Questions your clients ask that competitors don't answer
- Three video ideas made for your company
- A quick review of your offer and prices: where you lose money
- A content plan you keep, even if we don't work together