Insurance

Content marketing for insurance brokers

Clients compare only price because they don't understand what they're buying. When you explain it clearly, they choose a broker, not the cheapest policy.

Book a callSee the questions

Questions

What your clients ask

These are the questions clients ask Google and ChatGPT. Whoever answers first and most clearly gets chosen.

01Why does compulsory car insurance (OCTA) for the same car cost so differently across companies?
02Does insurance cost more through a broker than directly from the insurer?
03What doesn't a property policy cover, even though everyone thinks it does?
04What is a deductible and how do you choose the right one?
05Why did the insurer refuse the claim? The 5 most common reasons.
06What should you do in the first 10 minutes after an accident?

Video ideas

Three videos to start with

One car, five prices

We compare compulsory car insurance prices for one car and show why they differ.

The policy's small print

We read out a real exclusion clause and translate it into plain language.

When the insurer says “no”

An anonymous story of how a broker won the claim.

Why it works

One client brings money for years

A broker's income repeats every year when the policy is renewed. One client who trusts you brings money for many years. That is why educational content pays back faster than ads.

We explain how insurance works rather than giving personal advice. Every video ends with an invitation to get in touch about your own situation. That way you don't risk liability for an answer online.

Questions about working together

Why do insurance brokers need educational content?

A broker's income repeats every year when the policy is renewed. One client who trusts you brings money for many years. That is why educational content pays back faster than ads.

Is this safe in our industry?

We explain how insurance works rather than giving personal advice. Every video ends with an invitation to get in touch about your own situation. That way you don't risk liability for an answer online.

How fast will I see results?

The first video is ready on filming day. Give leads 3–6 months.

What is in the free content plan?

Questions your clients ask that nobody in your industry answers clearly, plus three video ideas. The plan is yours to keep, even if we don't work together.

Insurance, finance, clinics

Content that follows your industry's rules

Your clients learn more, and you don't take on liability.

01The content explains topics in general. It is never a personal recommendation. Personal advice happens in the consultation.
02Your responsible person approves every script about cover, prices or comparisons before it is published.
03Every video invites people to a consultation.
04The content is always clearly your company's own.
05Client stories only with written consent, and without names.
06We help check that your website shows everything clients must see before signing. Final legal sign-off is yours.

No obligation

Book a free call for your company

We'll get back to you within 2 working days. In the consultation you get:

  • Questions your clients ask that competitors don't answer
  • Three video ideas made for your company
  • A quick review of your offer and prices: where you lose money
  • A content plan you keep, even if we don't work together

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